I sent this blog post to my newsletter friends a few months ago and thought that I should share it here, on the blog. I think it may encourage a lot of you bloggers out there!
Recently, I’ve seen a lot of people questioning blogging and saying that it’s just buying clothes and having your boyfriend/husband take photos of you, which I must admit, is really frustrating (to say the least). Sure, blogging is a “newer” job, but I think there is still a lot of misconception around it. In my efforts to clear the air a little bit from my own perspective, I thought that today I would talk about how much work really goes into blogging.
There are many facets of blogging, most of which go unnoticed by those who don’t write a blog. Here are just a few of the many aspects of blogging:
02. Planning Content
05. Taking photos
06. Editing Photos
07. Creating Social Media
08. Scheduling Content
10. Interacting & Engaging
Now, to make this a bit more relatable, I’m going to break down the amount of time I spend each day/week working on these activities.
01. Brainstorming – I typically spend around 1 hour each week on brainstorming new posts. Sometimes, there’s no need to brainstorm because ideas just come to me. However, if I’m slacking on my ideas, I’ll sit down and brainstorm post ideas.
02. Planning Content – At the beginning of each month, I sit down for 2 hours and plan the content for the upcoming month. It’s especially important to plan content ahead of time for me because I don’t like waiting until the last minute and I enjoy the freedom of taking my time to write a post.
03. Writing – What I’m writing about will determine how long it takes me to write posts for the week. Typically, I spend anywhere from 3 to 5 hours a day solely on writing.
04. Editing – After I write each post, I spend a few minutes revising it. I’ll then set aside a time, later on, to review the post and go through and edit it again before it goes live. This can take anywhere from 5 minutes to 1 hour.
05. Taking photos – Sometimes I’m lazy and just snap a few photos, but I’ve really been trying to up my photography game by including more images in each post. Taking photos can take anywhere from just a few minutes to hours.
06. Editing Photos – The number of photos I use for a post usually determines how long editing will take. I think it’s safe to say I spend around 30 minutes to 2 hours editing photos a week. Though, my blog isn’t as photo-heavy as some others out there.
07. Creating Social Media – This aspect of blogging has almost become the majority of what I do. I have to keep up with Facebook, Twitter, Instagram, Instagram Stories, and Pinterest. It’s no small feat! I spend around 5+ hours a week creating content to post on social media!
08. Scheduling Content – By this I mean scheduling tweets, pins, blog posts, Facebook posts, the like. This takes up 4 hours of my time each week.
09. Marketing – Marketing my blog is something I’m still working on, but it does involve things like social media, planning content, etc. like I’ve mentioned above. However, it also consists of physically telling people about my blog, making on-brand images, researching, keep track of data, etc. I spend around 5 hours a week doing all these things.
10. Interacting & Engaging – Ah, interacting, one of my favorite parts of blogging! With the Instagram algorithm and engagement plummeting, it’s become harder and harder to be seen online these days. I spend 8+ hours a week interacting and engaging online! I comment on Instagram and blogs, I have conversations on Twitter, I post in Facebook groups, etc. This aspect of blogging is slowly becoming my #1 job purely because of social media changes.
I hope you’re beginning to see a little bit more of why blogging is so much more than putting on an outfit and taking a photo. However, if you’re still not convinced, let’s take a moment to put these activities into “real job” titles in no particular order:
-Social Media Manager
-Internet Marketing Coordinator
As you can see, bloggers aren’t just “influencers” or just “bloggers”. They’re photographers, entrepreneurs, editors, social media managers, and more! They have multi-faceted skill sets and face new challenges each workday. Whether it’s working on a collaboration or shooting a look, bloggers are so much more than the title of “blogger” lets on!
I may be preaching to the choir here, but I think it’s important to discuss what blogging really is, the aspects that go unseen. Sure, there are people out there who are just in blogging because they want thousands of followers and free stuff. However, there are those out there who do it purely because they love it (I would put myself in this camp). I have come to learn so many new skills just because I write a blog, and I utilize most of the knowledge I gained in business school in my position as a blogger. I hope that this gave you a little more insight into the unseen job of bloggers.
If you’re a blogger, what’s one thing you wish other’s new about blogging? If you don’t blog, what’s one thing that surprised you that bloggers do?